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A&P Fresh Oversized Circular
A&P Fresh Grand Opening Ad
Department Specific Newspaper Ad
A&P Fresh Savings Card Direct Mailer
A&P Fresh Collateral
A&P Fresh Digital Ads
A&P Fresh Metro North Posters
A&P Fresh Metro North Poster
A&P Fresh Mobile Billboard
A&P Fresh Outdoor Billboard
REBRANDING
THE BEST IN FRESH
To introduce a new food shopping experience through a unique & innovative store design. A&P offered a new store format with style and affordability and ultimately elevated the A&P Fresh Brand leading to increased sales.
The format was a groundbreaking capturing the ambiance and feel of a European open-air market widely used today by chains like Whole Foods and Market 32 and shops-within-a-shop markets like Eataly.
Our charge in rebranding the Fresh Banner was to communicate the best in fresh, quality and variety, the innovative merchandising and the “walking street” style shopping environment.
The positive financial results of increased sales and margins clearly illustrate that we were on target.
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