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WE LOVE TO TELL THE STORY

Shopping at one of Fairway's New York City locations is an adventure. It's not just their enormous selection of conventional foodstuffs. but discovering the unique, different, imported, things-you-didn’t-know-existed that makes your shopping experience more fun. That along with their low prices captured a lot of attention and earned respect from Manhattan foodies. Fairway had it's VALUE proposition.

Coffee sourced from small farmers in Panama;
Olive oil fresh from the groves during Andalucía’s harvest; Apples from New York State orchards; Fish selected at dawn from local docks; discovering fresh goat cheese in California and sheep’s milk wonders
in Portugal. 

 

These incredible food gems have a back story that needs to be told to get them into customers baskets. We were given the task of working with the merchandising team to identify the items, research their background and tell the stories in a compelling 12 page monthly book so that customers could discover and rediscover a world of deliciousness.

"We have begun issuing a new 12-page monthly flyer across in our stores to highlight Fairway's differentiated offering and value proposition. The first flyer in July focused on "love local" with each subsequent month spotlighting a new theme such as natural & organics and Fairway private label, among others." said Co-President and Chief Operating Officer Kevin McDonnell.

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