Colin Chambers I Foodtown Green Way Brand

Green Way Label Design Exploration

Green Way Ribeye Label Design

Green Way 85% Lean Ground Beef Label Design

Green Way 92% Ground Beef Label Design

Green Way Strip Steak Label Design

Green Way Organic Juices

Green Way Canned Vegetables Ad

Green Way Natural Household Products Ad

Green Way Organic Meats Ad

PACKAGING UP FOODTOWN'S

NATURAL & ORGANIC PRIVATE LABLE BRAND

Green Way is a new brand of private-label Natural & Organic that encompasses products made without the use of pesticides, chemicals or artificial fertilizers in eco-friendly packaging developed by Foodtown.

There are two types of natural & organic foods customers; those that those who live the lifestyle and consistently but natural and organic, and those who would like to but can't afford the high cost. Green Way is priced at a level that everyone can afford day in and day out. “We think it’s a real opportunity for customers who are currently priced out of the natural & organic market,” says Foodtown President and COO John Derderian.

Here are just some of label designs and ads we've done for Green Way and Foodtown.

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