COLIN CHAMBERS

The Premio Real Italian Taste. Real Italian Sausage campaign was gaining traction and equity when were were asked to build on it.

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Our "Get Real!" theme basically conveyed the same message, but with more New York attitude.

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To increase brand awareness. generate trial and create some buzz, we also proposed a summer-long street-level presence at sporting events including:​

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• Premio “Get Real!” Grill Cart & Umbrella

• ​Win a Vespa GT  “Premio” Edition with special Premio trim package ​

• Uniformed Premio Patrol​s at Street Festivals, driving Vespas, directing people to the Premio  Grill Cart

• Event Radio Spots in key markets 

• “Get Real!” Out of Home

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