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Premio "Get Real" Campaign Slogan
Premio Edition Vespa Scooter
Premio Patrol Uniforms
Premio "Get Real" Tote bag
Premio _Get Real_ NY Mets Yearbook Ad
Premio Transit Posters
Premio Transit Posters
Premio "Get Real" Billboard
Premio "Get Real" Yankee's Banner
Premio _Get Real_ Tunnel Sign
KEEPIN' IT REAL
The Premio Real Italian Taste. Real Italian Sausage campaign was gaining traction and equity when were were asked to build on it.
Our "Get Real!" theme basically conveyed the same message, but with more New York attitude.
To increase brand awareness. generate trial and create some buzz, we also proposed a summer-long street-level presence at sporting events including:
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Premio “Get Real!” Grill Cart & Umbrella
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Win a Vespa GT “Premio” Edition with special Premio trim package
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Uniformed Premio Patrols at Street Festivals, driving Vespas, directing people to the Premio Grill Cart
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Event Radio Spots in key markets
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“Get Real!” Out of Home
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